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Business, Opportunity

Communication is a Path, Not an Event

by Seth Godin

The other day, I heard the CEO of a large corporation drone on for twenty minutes. He was pitching a large group of strangers, reading them a long, prepared speech that was largely irrelevant to their needs. They weren’t there to hear him and in fact, weren’t even able to hear him over the buzz in their heads… this was classic interruption, no permission granted.

If you’d interviewed the 150 people in the room an hour later, no one could have told you a single thing about what he had said.

If your tactic is to have a one-shot, the equivalent of a pickup line in a singles’ bar, it’s pretty hopeless.

For this and others of Seth’s lessons & insights, check out his blog at http://sethgodin.typepad.com/

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About carpebootium

I am a modern-day pirate. I travel the world and trade in today's currency, information. I sail through opportunity, comedy, history and strategy to turn turbulent into tournament, chaotic into cathartic, and embarrassing into emboldening. There are none who should fear me save two: Those who have what I want and those who get in my way. Are you done sailing your calm waters with strong undertow? Have you your fill of empty treasure and oasis destinations? Well good...come and join my crew! We're a lively lot from all over the world but be forewarned...anyone attempting to drop anchor will be thrown overboard, shot, harpooned and then marooned on an isle of cannibals. We move on! If you are ready...welcome aboard the Carpe Bootium!

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