by Seth Godin
The other day, I heard the CEO of a large corporation drone on for twenty minutes. He was pitching a large group of strangers, reading them a long, prepared speech that was largely irrelevant to their needs. They weren’t there to hear him and in fact, weren’t even able to hear him over the buzz in their heads… this was classic interruption, no permission granted.
If you’d interviewed the 150 people in the room an hour later, no one could have told you a single thing about what he had said.
If your tactic is to have a one-shot, the equivalent of a pickup line in a singles’ bar, it’s pretty hopeless.
For this and others of Seth’s lessons & insights, check out his blog at http://sethgodin.typepad.com/