Please take the opportunity to learn something from one of the biggest, most unsung entrepreneurs of this era…Jeff Bezos. He is the founder and CEO of Amazon.com (maybe you’ve heard of it).
Jeff Bezos didn’t invent online shopping, but he almost single-handedly turned it into a multi-billion-dollar enterprise. His Amazon.com began as a bookstore in 1994, and quickly expanded into dozens of product categories, forcing the world’s biggest retailers to rethink their business models, and ultimately changing the way people shop.
But Amazon.com isn’t just an internet success story. It’s the standard by which all web businesses are now judged — if not by their shareholders, then by their customers. Amazon set a high bar for reliability and customer service, and also introduced a wide range of online retail conventions — from user reviews and one-click shopping to the tab interface and shopping cart icon — so commonplace we no longer think of them as once having been innovations.